The HVAC & Plumbing Business Master Class

In just five hours, learn what takes most owners more than a decade to master—how to attract better leads, streamline operations, sell more service agreements and warranties, and scale profitably into 2026 and beyond.

Why This Class

You already took the leap and started your business—now it's time to fix the things nobody told you about. Most owners begin with technical skill and hustle, but the long-term growth levers stay hidden until it's late (or expensive) to learn. This master class delivers the practical frameworks, pricing clarity, and coaching rhythms you can put to work immediately.

What You'll Learn

• The 3 Phases of Business.HVAC businesses grow in three phases, but many skip to Phase 2 or 3 before mastering Phase 1. Learn the phases, pinpoint where you are today, and get a clear focus for your next move.
• Are You Priced to Win? Most owners undercharge or overcomplicate pricing—confusing techs and customers. You'll learn to calculate real costs, apply margin with confidence, and hit profit targets without leaving money on the table.
• How to Break the Seasonality Trap. Revenue swings don't have to control your year. Build a year‑round plan with proactive marketing, off‑season service strategies, and capacity planning that smooth out peaks and valleys.
• Trusted Technicians. Train techs to run service calls that build trust and drive outcomes. Improve close rates and average tickets with simple, coachable communication frameworks - not high - pressure tactics.
• The Maintenance Agreement Machine. Your MA program is the engine of long‑term success. Structure, price, and scale it to create recurring revenue, keep teams busy in shoulder seasons, and grow lifetime customer value.
• Increase Revenue Without More Calls. Most shops don't need more leads—they need better results. Install coaching and accountability rhythms that lift booking rate, conversion, and average ticket using the calls you already have.
• From Technician to Owner: Fix the Hidden Gaps. Move from day‑to‑day firefighting to scalable growth with clarity on pricing, process, leadership, and the numbers that actually matter.

Who Should Attend

Owners, GMs, and service leaders in HVAC, plumbing, and electrical—whether you're still working in the field or actively scaling a multi‑truck operation.

What You'll Walk Away With

• A simple pricing model tied to real costs and target margins
• A year‑round plan to reduce seasonality and stabilize cash flow
• A blueprint to grow service agreements and warranty sales
• Practical coaching frameworks to improve close rate and average ticket
• Clear next steps for your phase of growth (Phase 1 → Phase 2 → Phase 3)

Your Trainer

Derrek Hoffrichter
Master Trainer, Service Business Evolution (SBE)

Derrek trains contractors nationwide on leadership, pricing, and team accountability. He brings proven frameworks from SBE, founded by Jim Probst, who grew George Brazil HVAC to $40M+ in annual revenue.

"Our mission is to help contractors build businesses that serve their lives — not run them."‍