The Trust Factor: How to build customer relationships that drive revenue
Turn trust into profit—win more customers and grow your business.
In today’s crowded home services market, trust isn’t just a nice-to-have—it’s the ultimate competitive advantage. Customers don’t just choose a contractor based on price; they choose the one they believe in. The one they trust to do the job right.
So, how do you become that business?
Join us for a powerful, no-fluff webinar where we break down the strategies top-performing HVAC, plumbing, and electrical companies use to turn first-time customers into lifelong advocates. We’ll show you how to create an experience that builds trust from the very first call—so your business becomes the go-to choice, not just another option.
What You’ll Learn:
- The Trust Formula – The key elements that instantly build credibility (or kill it).
- Beyond the Sale – How to shift conversations from transactional to relational and win lifelong customers.
- Trust-Driven Sales – The secret to higher close rates, bigger ticket sizes, and more maintenance agreements—without pushy tactics.
- Trust Killers – Hidden mistakes that could be eroding customer confidence (and how to fix them ASAP).
- Winning Conversations – Simple, proven techniques to train your team to create strong, lasting customer relationships.
Who Should Attend?
HVAC, plumbing, and electrical business owners, managers, and sales leaders who want to:
- Increase customer retention and referrals
- Boost average ticket size and close rates
- Create a company culture where trust drives revenue and growth
Don’t miss out! Learn how to turn trust into profit and give your team the tools to win more business—the right way.
The UK tech boom is creating one billion-pound company every week — and is gaining leadership status alongside Silicon Valley as one of the world’s top tech capitals.
In the first half of this year alone the UK’s tech sector saw the creation of 20 of these ‘unicorn’ companies — a feat that previously took 24 years to reach.
And for a young and talented person, now is the time to reap the benefits.
So for a graduate just starting out, or a more experienced candidate looking to make a career switch, how do you know what job is right for you?
And what if you have no technical experience?
Join industry experts from JoyTunes, Juno and Similarweb for a panel discussion on:
DAnnt
- Why you don’t need to be a techie to work in tech
- What tech companies are actually looking for when they hire new talent
- How to figure out what job is right for you — whether it's sales, marketing or analytics
Derrek brings his experience as a business owner, communications professional, and athlete into his coaching and training. Having founded and managed a successful fitness coaching business from a solo enterprise to a staff of 20, he understands how to inspire and motivate teams to reach their goals. Prior to operating his business, Derrek spent time in various communications roles from political speechwriter to Director of Communications, and truly believes that to improve your business you need to improve how you communicate.
Derrek is a frequent public speaker for seminars, corporate events, and conferences. He has had speaking engagements in over 7 countries and across most of the U.S. His coaching and training style reflects this communications background by his ability to break things down into easily understood pieces and brings new insight into topics.
Edward brings over 15 years of experience in business development, sales leadership, and strategic partnerships across the field service management and home services industries. Currently serving as the Strategic Partnerships Channel Manager at Workiz, Edward helps build and scale high-impact relationships with OEMs, distributors, and service business coaches to drive growth for both Workiz and its partners. Before joining Workiz, Edward held leadership roles at companies including HomeAdvisor/Angi, Sprint/Nextel/T-Mobile, and HomeSphere.
His deep understanding of how contractors operate—combined with his unique ability to bridge the gap between tech platforms and traditional trades—makes him a trusted advisor to both partners and business owners alike. Edward is passionate about creating win-win partnerships that generate real revenue. His approach blends strategic thinking, relationship-building, and frontline sales experience, making him a valuable asset to any growth-focused organization.
Register
Why do pros love Workiz?
- See their upcoming jobs
- Call, text and email customers
- Send estimates and invoices
- Accept payments in the field
The Trust Factor: How to build customer relationships that drive revenue
Turn trust into profit—win more customers and grow your business.
In today’s crowded home services market, trust isn’t just a nice-to-have—it’s the ultimate competitive advantage. Customers don’t just choose a contractor based on price; they choose the one they believe in. The one they trust to do the job right.
So, how do you become that business?
Join us for a powerful, no-fluff webinar where we break down the strategies top-performing HVAC, plumbing, and electrical companies use to turn first-time customers into lifelong advocates. We’ll show you how to create an experience that builds trust from the very first call—so your business becomes the go-to choice, not just another option.
What You’ll Learn:
- The Trust Formula – The key elements that instantly build credibility (or kill it).
- Beyond the Sale – How to shift conversations from transactional to relational and win lifelong customers.
- Trust-Driven Sales – The secret to higher close rates, bigger ticket sizes, and more maintenance agreements—without pushy tactics.
- Trust Killers – Hidden mistakes that could be eroding customer confidence (and how to fix them ASAP).
- Winning Conversations – Simple, proven techniques to train your team to create strong, lasting customer relationships.
Who Should Attend?
HVAC, plumbing, and electrical business owners, managers, and sales leaders who want to:
- Increase customer retention and referrals
- Boost average ticket size and close rates
- Create a company culture where trust drives revenue and growth
Don’t miss out! Learn how to turn trust into profit and give your team the tools to win more business—the right way.
The UK tech boom is creating one billion-pound company every week — and is gaining leadership status alongside Silicon Valley as one of the world’s top tech capitals.
In the first half of this year alone the UK’s tech sector saw the creation of 20 of these ‘unicorn’ companies — a feat that previously took 24 years to reach.
And for a young and talented person, now is the time to reap the benefits.
So for a graduate just starting out, or a more experienced candidate looking to make a career switch, how do you know what job is right for you?
And what if you have no technical experience?
Join industry experts from JoyTunes, Juno and Similarweb for a panel discussion on:
- Why you don’t need to be a techie to work in tech
- What tech companies are actually looking for when they hire new talent
- How to figure out what job is right for you — whether it's sales, marketing or analytics
Derrek Hofrichter
Derrek brings his experience as a business owner, communications professional, and athlete into his coaching and training. Having founded and managed a successful fitness coaching business from a solo enterprise to a staff of 20, he understands how to inspire and motivate teams to reach their goals. Prior to operating his business, Derrek spent time in various communications roles from political speechwriter to Director of Communications, and truly believes that to improve your business you need to improve how you communicate.
Derrek is a frequent public speaker for seminars, corporate events, and conferences. He has had speaking engagements in over 7 countries and across most of the U.S. His coaching and training style reflects this communications background by his ability to break things down into easily understood pieces and brings new insight into topics.
Edward Medor
Edward brings over 15 years of experience in business development, sales leadership, and strategic partnerships across the field service management and home services industries. Currently serving as the Strategic Partnerships Channel Manager at Workiz, Edward helps build and scale high-impact relationships with OEMs, distributors, and service business coaches to drive growth for both Workiz and its partners. Before joining Workiz, Edward held leadership roles at companies including HomeAdvisor/Angi, Sprint/Nextel/T-Mobile, and HomeSphere.
His deep understanding of how contractors operate—combined with his unique ability to bridge the gap between tech platforms and traditional trades—makes him a trusted advisor to both partners and business owners alike. Edward is passionate about creating win-win partnerships that generate real revenue. His approach blends strategic thinking, relationship-building, and frontline sales experience, making him a valuable asset to any growth-focused organization.
Register
Why do pros love Workiz?
- See their upcoming jobs
- Call, text and email customers
- Send estimates and invoices
- Accept payments in the field
