
AI technology, your FSM, and marketing.
How to create continuity to drive replacement sales


Across the HVAC industry, replacement demand has cooled, but customers still expect comfort, reliability, and fast service. Contractors who will grow in 2026 are the ones who build continuity between their operations, service team, sales process, and marketing strategy.
This webinar shows dealers how to connect those pieces using AI technologies, FSM data, and targeted marketing to turn repair traffic into consistent replacement revenue. Workiz and Mediagistic will outline how to streamline the customer journey, eliminate operational friction, and create predictable growth through a connected workflow.
Attendees will learn how to:
- Use AI and FSM data to identify high-probability replacement opportunities within their service base
- Deploy automated marketing that moves repair customers into replacement conversations
- Improve dispatching, scheduling, and communication through AI-driven workflow optimization
- Build continuity between operations, sales, and marketing teams
- Strengthen follow-up and recapture processes to close more replacement jobs
Why This Matters
Repair volume remains steady, but replacement demand fluctuates. Contractors who operate in disconnected silos will face inconsistent growth, capacity gaps, and missed opportunities.
This session will help dealers:
- Convert more demand from their existing customer base
- Improve technician and dispatcher efficiency
- Reduce bottlenecks and communication gaps
- Adopt data-driven decision making
- Implement a strategy that supports steady, profitable growth in 2026
Who Should Attend
- HVAC business owners and operators
- General managers and service managers
- Any contractor looking to turn repair traffic into replacement revenue
The UK tech boom is creating one billion-pound company every week — and is gaining leadership status alongside Silicon Valley as one of the world’s top tech capitals.
In the first half of this year alone the UK’s tech sector saw the creation of 20 of these ‘unicorn’ companies — a feat that previously took 24 years to reach.
And for a young and talented person, now is the time to reap the benefits.
So for a graduate just starting out, or a more experienced candidate looking to make a career switch, how do you know what job is right for you?
And what if you have no technical experience?
Join industry experts from JoyTunes, Juno and Similarweb for a panel discussion on:
DAnnt
- Why you don’t need to be a techie to work in tech
- What tech companies are actually looking for when they hire new talent
- How to figure out what job is right for you — whether it's sales, marketing or analytics

Eddie brings more than 15 years of experience building high-performing marketing strategies for HVAC dealer networks nationwide. He specializes in performance marketing, attribution, full-funnel campaign strategy, and customer journey development. Eddie leads Mediagistic’s marketing programs for brands like Trane and American Standard, helping contractors strengthen demand generation, improve conversion, and scale effectively in competitive markets.

Edward Medor leads national partnerships for Workiz, the leading field service management platform for home service pros. With deep experience across HVAC, plumbing, electrical, and garage door industries, Edward collaborates with top contractors and distributors to help companies grow smarter using automation, streamlined scheduling, and customer engagement tools. He’s led dozens of high-impact webinars and partner programs across North America.
“My job is to make sure every contractor sees what’s possible when you combine great software with smart strategy.”
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Why do pros love Workiz?
- See their upcoming jobs
- Call, text and email customers
- Send estimates and invoices
- Accept payments in the field


AI technology, your FSM, and marketing.
How to create continuity to drive replacement sales
Across the HVAC industry, replacement demand has cooled, but customers still expect comfort, reliability, and fast service. Contractors who will grow in 2026 are the ones who build continuity between their operations, service team, sales process, and marketing strategy.
This webinar shows dealers how to connect those pieces using AI technologies, FSM data, and targeted marketing to turn repair traffic into consistent replacement revenue. Workiz and Mediagistic will outline how to streamline the customer journey, eliminate operational friction, and create predictable growth through a connected workflow.
Attendees will learn how to:
- Use AI and FSM data to identify high-probability replacement opportunities within their service base
- Deploy automated marketing that moves repair customers into replacement conversations
- Improve dispatching, scheduling, and communication through AI-driven workflow optimization
- Build continuity between operations, sales, and marketing teams
- Strengthen follow-up and recapture processes to close more replacement jobs
Why This Matters
Repair volume remains steady, but replacement demand fluctuates. Contractors who operate in disconnected silos will face inconsistent growth, capacity gaps, and missed opportunities.
This session will help dealers:
- Convert more demand from their existing customer base
- Improve technician and dispatcher efficiency
- Reduce bottlenecks and communication gaps
- Adopt data-driven decision making
- Implement a strategy that supports steady, profitable growth in 2026
Who Should Attend
- HVAC business owners and operators
- General managers and service managers
- Any contractor looking to turn repair traffic into replacement revenue
The UK tech boom is creating one billion-pound company every week — and is gaining leadership status alongside Silicon Valley as one of the world’s top tech capitals.
In the first half of this year alone the UK’s tech sector saw the creation of 20 of these ‘unicorn’ companies — a feat that previously took 24 years to reach.
And for a young and talented person, now is the time to reap the benefits.
So for a graduate just starting out, or a more experienced candidate looking to make a career switch, how do you know what job is right for you?
And what if you have no technical experience?
Join industry experts from JoyTunes, Juno and Similarweb for a panel discussion on:
- Why you don’t need to be a techie to work in tech
- What tech companies are actually looking for when they hire new talent
- How to figure out what job is right for you — whether it's sales, marketing or analytics

Eddie Childs
Eddie brings more than 15 years of experience building high-performing marketing strategies for HVAC dealer networks nationwide. He specializes in performance marketing, attribution, full-funnel campaign strategy, and customer journey development. Eddie leads Mediagistic’s marketing programs for brands like Trane and American Standard, helping contractors strengthen demand generation, improve conversion, and scale effectively in competitive markets.

Edward Medor
Edward Medor leads national partnerships for Workiz, the leading field service management platform for home service pros. With deep experience across HVAC, plumbing, electrical, and garage door industries, Edward collaborates with top contractors and distributors to help companies grow smarter using automation, streamlined scheduling, and customer engagement tools. He’s led dozens of high-impact webinars and partner programs across North America.
“My job is to make sure every contractor sees what’s possible when you combine great software with smart strategy.”
